1

Brand Image and Brand Usage

Year:
2012
Language:
english
File:
PDF, 184 KB
english, 2012
9

Brand defection in a business-to-business financial service

Year:
2009
Language:
english
File:
PDF, 161 KB
english, 2009
17

Determinants of ex-customer winback in financial services

Year:
2016
Language:
english
File:
PDF, 268 KB
english, 2016
22

Thermal-shock resistant green glasses for light filters

Year:
1986
Language:
english
File:
PDF, 286 KB
english, 1986
26

Life after death? Analyzing post-defection consumer brand equity

Year:
2010
Language:
english
File:
PDF, 185 KB
english, 2010
34

Reasons for non-consideration of brands and the role of prior experience

Year:
2012
Language:
english
File:
PDF, 161 KB
english, 2012
37

Variation in brand trust scores

Year:
2005
Language:
english
File:
PDF, 176 KB
english, 2005